From September 11 to SARS, from industrial accidents to natural disasters, crisis communication is a necessary skill for all industrial hygienists, safety experts, corporate and government officials, and communications staff. And crisis communication is very different from the normal challenges of everyday risk communication. Just thinking about crisis communication is anxiety-provoking. Actually doing it can be terrifying … especially if you have never been taught how.
Join world-renowned risk communication expert Peter M. Sandman and his wife and colleague Jody Lanard in a nearly three-hour examination of how to communicate during crisis situations, and how to communicate about possible future crisis situations. The seminar focuses on 25 key crisis communication recommendations. These recommendations are grounded in Dr. Sandman’s and Dr. Lanard’s decades of experience, and in a growing body of crisis communication research. But the recommendations are very far from obvious:
- Don’t over-reassure.
- Be willing to speculate.
- Don’t overplan for panic.
- Acknowledge uncertainty.
- Give people things to do.
Unless they have been taught how to handle a crisis, most managers and officials have no choice but to follow their intuition – and our normal intuition about crisis communication is simply wrong!
With dozens of real-world examples and over 50 (Adobe Acrobat) PDF pages of specific how-to guidelines and self-test exercises, this DVD will help you replace guesswork with tested strategies for planning what to say when terrorists, epidemics, or other emergencies strike.
The handouts that go with the DVD program are available on this site as Adobe Acrobat files (PDFs), with the permission of the AIHA.
Comment from the real world:
Crisis communication preparation enables a level, measured response to all situations. This course helps you know what to say, when to say it and what phrasing to use. The techniques learned assist in all aspects of daily life from minor problems to major disasters.
Barbara E. Sanderson, Summit County Safety Council
How to Order
The AIHA Crisis Communication package consists of video on either three CD disks or a DVD. Order Crisis Communication: Guidelines for Action from the American Industrial Hygiene Association.
Instructions if the AIHA link above doesn’t work:
The American Industrial Hygiene Association has a practice of changing the URLs for products it sells. Don’t ask me why. If the link doesn’t work, go to the AIHA home page. Click on “Marketplace.” Then click on “Browse our wide selection of products.” Then click on “Risk and Crisis Communication.” This should take you to a list of all four Sandman products (DVDs/video/book) sold by AIHA.
Or contact them at:
American Industrial Hygiene Association
2700 Prosperity Avenue, Suite 250
Fairfax, VA 22031
Phone: (703) 849-8888
FAX: (703) 207-3561
